There are no doubt many famous names on the list, but Soho House has a pretty strict no press policy and members are forbidden from identifying fellow members on social media. The hotel at the New York Soho House was the site of a headline-making murder. In , swimsuit designer Sylvie Cachay was found dead in a Soho House hotel bathroom. The Soho House brand is bigger than its clubs. The Soho House portfolio now includes 14 different restaurants , many with multiple locations in cities with a Soho House club.
Like the clubs, these restaurants are deliberately branded in carefully chosen, often transportive spaces. The barriers to entry, though, are much lower, and in addition to being free to enter, most restaurants have relatively affordable menus. People have a good experience.
Just about every kind of casual restaurant format has gotten the Soho House treatment. And then there are the restaurant chains serving pizza Pizza East , burgers Dirty Burger , and rotisserie chicken Chicken Shop.
Although Soho House restaurants are concentrated in the U. Some of the public-facing restaurants open because a Soho House club site has the right infrastructure for one. After more than 20 years in business, the Soho House ethos is the same. The members, however, have changed slightly.
When Dourneau was a server at the original Soho House 20 years ago, there were more TV presenters, actors, and people who worked in film and theater, he says. Jones is still actively involved in choosing each new location, and according to Dourneau, it all starts with the right property. More clubs will likely come with more restaurants. And because Jones loves food and likely also because the food and alcohol sold at restaurants and in clubs generate revenue , Soho House is also focusing on improving the dining options for members.
They have an in-house training program for restaurant staff called Cookhouse and a bar recruitment and training program, House Tonic. Their people — those with the creative souls — will be there to refill those coffers when they arrive in each new hand-picked, members-mostly location.
Monica Burton is an assistant editor at Eater. Editor: H illary Dixler. Chefs around the country are putting their spins on classic Thanksgiving dishes — and putting them in to-go boxes for you to feast on at home. As new, cool food brands have popped up all over Instagram, so have brick-and-mortar stores dedicated to collecting them all in one place. Cookie banner We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from.
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The rooftop pool at Soho House New York. The drawing room at Soho House in New York. The club room at the original Greek Street location in London. More From Eater. Sign up for the Sign up for Eater's newsletter The freshest news from the food world every day Thanks for signing up!
Check your inbox for a welcome email. Soho House Rome looks like a Soho House, but with plenty of local flavor. Member areas include a club for dining and relaxing, the rooftop, plus the Club Bar for drinks, However, Mazzullo does not see any reason why a British-owned Italian restaurant would not be able to cause a stir in the Italian capital. Meanwhile, bedrooms can be booked by Soho House members and Soho Friends; a membership form launched this year that gives access to Soho House bedrooms, along with benefits in other Soho House spaces.
Soho House Rome will be open from morning to night, seven days a week, for members to relax, eat, drink and meet each other. This is a BETA experience. You may opt-out by clicking here. More From Forbes. Nov 13, , am EST. Nov 12, , pm EST.
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