What does vegemite represent

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This discount is not valid in conjunction with other promotions or discounts. The offer period expires on Skip to content. Create a new list. Cookie Notice We use cookies and other technologies to ensure the best possible experience of our site. We recommend that you enable all cookies to get fullest that our website has to offer. Vegemite is undeniably a cornerstone of Australian culture.

But as we move towards a "cosmopolitan and multicultural" society, so too is the salty spread's branding. Early commercials show a very different Australia: a television commercial depicts children dressed as soldiers, flanked by cannons and marching to "Happy Little Vegemite", reminiscent of London's Changing of the Guard.

But now Vegemite has inner-city, apartment-dwelling Australians in its sights, sponsoring the Australian Open for a second year and topping dishes at high-end restaurants. The creative agency in charge of Vegemite's branding changed last March for the first time in 74 years, with Melbourne-based Thinkerbell replacing New York's J. Walter Thompson. Thinkerbell's co-founder Adam Ferrier says the new strategy will take a "quirky" approach as Vegemite strives to celebrate modern Australia.

As a brand, we don't want to tell people what to think," says Vegemite's marketing manager Matt Gray. Coles brand lamb, cheese and Vegemite sausage special for Australia Day. The brand is not running any events for the public holiday, but has allowed companies to use the flavour in their Australia Day products. Read Next View. Scape Living at Aurora. Surfers Hawaiian Holiday Apartments. Adina Apartment Hotel Melbourne Southbank.

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